International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile 87 This study aims to preserve

This study aims to preserve an international scope

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far below its possibilities

International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile 87 This study aims to preserveDiploma Thesis from the year 2002 in the subject English Language and Literature Studies Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently gone global from a linguistic point of view. This field of business has so far operated on a local level; through the merger of